• The Trump family’s token launches have caused price drops in AI, DeFi, and Layer-1 altcoins.
• $WLFI token presale raised funds, with 34,000 holders and 100 billion tokens in circulation.  
• Trump promotes $TRUMP as a fun token, not an investment, ahead of his inauguration.

The latest release of Trump family memecoins has stirred the crypto market, affecting altcoin prices drastically. According to Wu Blockchain, citing SosoValue data, the launch of $TRUMP and $MELANIA tokens was what triggered the downturn.

After listing these memecoins on exchanges, the market saw sharp downturns in several categories. AI agent coins dropped by 12.08%, DeFi tokens by 6.94%, and Layer-1 coins by 6.99%. Layer-2 tokens also took a hit, with a 10.59% drop, while the memecoin category itself fell by 7.53%.

$WLFI Token Gains Popularity Despite Altcoin Slump

The market shifts coincided with the debut of the Trump family’s flagship crypto project, World Liberty Financial ($WLFI). Investor interest in $WLFI surged despite the token being positioned as a lighthearted gesture rather than a serious investment.

The $WLFI token has completed its presale successfully, raising all targeted funds. Each token was priced at $0.015, and a total of 100 billion tokens were made available. Over 34,000 holders have already been recorded, showcasing its growing popularity.

Related: Trump Memecoins Thrive Ahead of Election, Defying Market Trends

Additionally, TRON DAO emerged as the largest independent buyer, holding 3 billion tokens, while TRON founder Justin Sun purchased 1 billion $WLFI tokens for 15 million USDT. Sun’s earlier investment of $30 million further cements his backing of the World Liberty Financial project.

To go along with the memecoin hype, Donald Trump had unveiled his $TRUMP token, tying it to his presidential campaign. The promotional campaign, featuring a graphic of Trump raising his fist with the slogan “FIGHT FIGHT FIGHT,” has gained attention among supporters.

Trump described the token as a fun symbol of support rather than a traditional investment, urging fans to “Have Fun” with it. His use of social media to promote the memecoin reinforced this narrative, helping solidify its identity as a meme rather than a financial instrument.