Binance’s latest Global User Survey revealed that almost half of its users joined the crypto market in 2024. Meanwhile, around 23.89% respondents believe AI tokens will lead the crypto market in 2025, followed closely be meme coins.

On Dec. 19, Binance released the results from its global survey involving more than 27,000 users from Asia, Australia, Europe, Africa, and Latin America. The crypto exchange found that a large majority of its users are new to crypto. Around 24.52% of users entered the space in the past six months, while 20.60% just joined within the past year. New crypto adopters make up 45% of Binance’s survey respondents.

Approximately 43.97% of them have invested less than 10% of their funds into crypto, while 24.33% only store between 10% and 25% of their wealth in crypto assets.

The survey found that 23.89% of participants have confidence in the emergence of AI tokens to lead the crypto market in 2025, Meme coins are also a strong contender as 19.09% of respondents are certain of a potential rise in the next year. DeFi tokens and layer 1 tokens make up the remaining 24%.

When it comes to popularity, Binance found that meme coins are a favorite among traders, with 16.1% of respondents holding them. Bitcoin (BTC) is the second most favored cryptocurrency, with 14.44% identifying as BTC holders. Surprisingly, Binance Coin (BNB) was able to beat Ethereum (ETH) as the third most popular asset, with 14.23% of participants holding it.

The survey also revealed that overall confidence in wider crypto adoption is growing.

Nearly 20% of respondents expect more crypto regulations to arise in 2025, while 16.1% expect more traditional financial institutions and investors will enter the crypto space. Moreover, approximately 16.51% believe there will be more implementation of blockchain technology in real-world applications.

Most of the respondents admit that the rapidly growing potential of the cryptocurrency was what drew them into joining the space, around 22.4%. Meanwhile, the decentralized nature of crypto drove 18.78% to invest in crypto. Finally, 17.16% of participants c cited the speed and ease of crypto transactions as reasons for adopting crypto.

As previously reported by crypto.news, Binance’s CEO Richard Teng stated that the crypto exchange saw a 40% increase in user fund deposits, amounting to $21.6 billion in value across 2024 indicating more crypto transactions were processed in the past year compared to the previous one.