Binance has introduced Binance Alpha, a new platform that targets early-stage crypto projects within the ecosystem.

The Binance Alpha platform launches as part of Binance’s web3 wallet Binance Wallet and will serve as the selection pool for pre-list tokens.

Notably, the new platform will offer users the opportunity to explore potential Alpha, with select projects likely to end up on the Binance exchange, according to a press release shared with crypto.news on Dec. 17.

In recent months, Binance has listed some of the hottest tokens in the market, with this also coming amid investment by the exchange’s venture capital and incubation arm Binance Labs.

The Alpha platform will enhance the listing process by adding transparency, Winson Liu, the global lead of Binance Wallet said.

“By publicly highlighting a curated selection of early-stage projects, Binance Alpha fosters community trust, offering users insights into tokens with potential for future growth within the Binance ecosystem,” Liu said.

Selection of projects on Binance Alpha will benefit from Binance’s expertise across the industry and will focus on such aspects such as strong community interest, traction and hot trends. Users will tap into the ecosystem to understand and explore web3 projects.

Also importantly, Binance will make official announcements regarding tokens set for Binance Alpha via its Binance Wallet and Binance social channels. The exchange recently launched a verified WhatsApp account to ensure users avoid misinformation or scams.

On Binance Alpha, investors will have an opportunity to explore and buy tokens via a Quick Buy feature. Tokens will also remain available in the Markets tab section after the spotlight period ends.

Following this announcement, Binance Alpha will welcome the first tokens on December 18, 2024. Binance will list five tokens on this inaugural consideration.