• Virgin Voyages became the first cruise line to accept Bitcoin for payments.
• Annual Pass offers unlimited cruises, targeting remote workers and luxury travelers.
• Bitcoin adoption could attract crypto whales, boosting luxury travel’s digital shift.

Virgin Voyages will soon accept Bitcoin as payment. Starting in 2025, it will be the first cruise line to do so. The company also announced its innovative “Annual Pass” program, which offers unlimited cruises for a flat fee. These announcements signal the company’s efforts to attract crypto-savvy travelers and change luxury cruising.

Annual Pass Offers Unlimited Travel

The new Annual Pass lets passengers enjoy unlimited cruises for a full year. The upfront fee is $120,000, plus taxes. This pass gives you a Sea Terrace cabin for two people, which has a private balcony, internet access, laundry services, and a $100 bar tab per voyage.

Available on a first-come, first-served basis, this offer builds on the success of Virgin’s “Season Pass” program, which was for remote workers.

With the Annual Pass, Virgin Voyages gives travelers a unique opportunity to explore multiple destinations without the hassle of individual bookings. The program is good for digital nomads, frequent travelers, and those who want flexibility and luxury.

Bitcoin Opens New Doors

Virgin is known for embracing cutting-edge trends. Bitcoin is the leading cryptocurrency by transaction volume, which makes it an ideal choice for targeting affluent crypto investors. Virgin’s move could make the travel industry consider similar payment options.

Read also: AI Payments: Is Bitcoin the Future or Fiat Still King?

Virgin is hopeful that their Bitcoin adoption will bring in high-net-worth individuals, also called crypto whales on board their voyages. These people are likely to invest in such luxury experiences. But Virgin Voyages has not said whether it will accept stablecoins or other cryptocurrencies. This exclusive focus on Bitcoin shows its dominance and growing influence.