Rumble Debuts Bitcoin Treasury Strategy With $17.1M in BTC Acquisition

Key Points

Rumble announced the purchase of 188 BTC.
Previously, Rumble revealed plans to allocate up to $20 million to its BTC treasury.

Rumble officially revealed the purchase of $17.1 million in Bitcoin, in accordance with its previously announced Bitcoin Treasury Strategy.

Rumble is a video platform and cloud services provider with the mission to restore the Internet to its roots by making it free and open, according to the project’s team. The platform is listed on Nasdaq.

The platform made the Bitcoin acquisition announcement via X and an official press release.

BREAKING: Rumble Announces Purchases of $17.1 Million in Bitcoin in Accordance with Previously Announced Bitcoin Treasury Strategy

“The company has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin” pic.twitter.com/6n1oRRaFxj

— Rumble 🏴‍☠️ (@rumblevideo) March 12, 2025

Rumble Buys 188 Bitcoin

Rumble added 188 BTC to its treasury at an average price of about $91,000 per coin.

The move comes after the platform had previously announced plans to establish a Bitcoin Treasury and allocate $20 million in BTC.

The platform’s BTC acquisition highlights its conviction in Bitcoin as a valuable tool for strategic planning while reinforcing the firm’s expansion in the crypto industry, according to the press release.

Rumble Expands Ties to the Crypto Industry

The company’s Chairman and CEO, Chris Pavlovski, said that the purchases and allocations of BTC as part of its treasury strategy are part of a wider strategic move to expand into the crypto industry.

He said that BTC holdings can serve as a valuable hedge against inflation and will not be subjected to dilution like many overprinted government-issued currencies.

Pavlovski highlighted that Rumble currently is a platform for the crypto community and it’s proud to hold BTC as it continues to grow and “engrain crypto” into the company’s DNA.

Potential for More Bitcoin Purchases

The official press release also stated that the timing and value of more BTC purchases will be determined by management and will depend on several factors including: